Oil & Gas
Oil and gas marketers now have a cohesive set of solutions to improve company perception with integrated campaigns across social, web, display, email and all other communication channels. They can engage their audience with personalized and engaging messages to establish relationships with all internal and external stakeholders. Cross-channel marketing solutions offered by Widestreams can help streamline these efforts through automated and tailored messages to individual interests.
Oil and gas companies are expanding their use of digital technologies. However the industry is still suffering from negative public perception, which often results in increased regulatory enforcement. In addition, these perceptions hinder their ability to attract top talent. With increased demand, oil and gas companies have expanded into new environments such as deepwater areas and the Arctic. The equipment and technology used in the field requires a highly skilled workforce, where the demand for top talent is higher than the supply. As companies continue their journey into new geographies, they need to continue embracing community engagement activities and respond to concerns in real time to improve public perception.
Oracle Marketing Cloud: Compliance & Recruitment in Oil & Gas
Oracle Applications offer a comprehensive and scalable solution for the oil and gas industry, enabling end-to-end visibility across financials, procurement, supply chain, asset management, and workforce operations. With operations often spread across geographies and high-value assets, companies in the energy sector require robust tools to manage complex logistics, regulatory compliance, and cost controls. Oracle Fusion’s AI-driven insights and automation capabilities help optimize maintenance schedules, streamline procurement, and enhance financial accuracy — all while supporting rapid decision-making in a volatile market.
To further address the unique operational challenges of the oil and gas sector, Widestreams has developed some custom vertical applications integrated with Oracle Applications. These include solutions for vessel management. Designed with industry-specific needs in mind, these applications help oil and gas companies enhance operational efficiency, maintain compliance, and control costs across exploration, production, and distribution activities.